Red Bull
How health and wellness became the hottest trend in energy drinks
To those of a certain era, the term energy drink probably conjures up the image of a hoodie-clad teenager locked…
EU antitrust watchdog inspects Red Bull premises in dawn raids
EU antitrust investigators have carried out unannounced inspections and dawn raids at a number of premises belonging to Red Bull…
“If you look at existing energy drinks, they’re all pretty hyper-masculine” – PerfectTed founder Marisa Poster on how the UK matcha-based brand can compete
PerfectTed sees “massive opportunity” in what the fledgling UK company describes as the “natural energy drinks sector” and it believes…
Germany authorities ‘clears sale of Brandenburger Urstromquelle to Red Bull’
Germany’s Economy Ministry has reportedly waived through the sale of bottled water and CSD bottler and distributor Brandenburger Urstromquelle to…
German brewers Warsteiner and Karlsberg to form joint purchasing company.
The German brewers Warsteiner and Karlsberg will combine procurement with the establishment of a joint purchasing company. Both brewers have…