Red Bull
EU antitrust watchdog inspects Red Bull premises in dawn raids
EU antitrust investigators have carried out unannounced inspections and dawn raids at a number of premises belonging to Red Bull…
“If you look at existing energy drinks, they’re all pretty hyper-masculine” – PerfectTed founder Marisa Poster on how the UK matcha-based brand can compete
PerfectTed sees “massive opportunity” in what the fledgling UK company describes as the “natural energy drinks sector” and it believes…
Germany authorities ‘clears sale of Brandenburger Urstromquelle to Red Bull’
Germany’s Economy Ministry has reportedly waived through the sale of bottled water and CSD bottler and distributor Brandenburger Urstromquelle to…
German brewers Warsteiner and Karlsberg to form joint purchasing company.
The German brewers Warsteiner and Karlsberg will combine procurement with the establishment of a joint purchasing company. Both brewers have…
Protest at Red Bull HQ over energy drink major’s refusal to quit Russia
Human rights campaigners have engaged in a protest at Red Bull’s Salzburg headquarters over the energy drinks major’s decision to…
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Red Bull lays out restructured board following co-founder’s death
Red Bull is to be headed by a triumvirate of senior leaders operating as the board of directors following the…
Red Bull, Rauch in talks to buy Brandenburger Urstromquelle
Red Bull has teamed up with Austrian soft-drinks group Rauch Fruchtsäfte to buy German logistics and distribution company Brandenburger Urstromquelle.…
Red Bull co-founder Dietrich Mateschitz passes away at 78
Red Bull co-founder and owner Dietrich Mateschitz has died at the age of 78 as a result of a long-term…
Keurig Dr Pepper to distribute Red Bull products in Mexico
Keurig Dr Pepper (KDP) has entered a “strategic partnership” with Red Bull to distribute the energy drink in the Mexican…
Red Bull Summer Edition Strawberry Apricot – Product Launch – Energy drinks in the US data
Category - Soft drinks, energyAvailable - From next monthLocation - The US, available nationwidePrice - Not immediately available Red Bull…