Pernod Ricard
Skrewball Whiskey founders eye on-premise, international expansion following Pernod Ricard deal
Skrewball Whiskey plans to re-build on-premise momentum lost during Covid-19, and launch its peanut-butter-flavoured whiskey in new international markets after…
No plans for US spirits disposals despite recent M&A spree, Pernod Ricard says
Pernod Ricard is not actively looking to sell slower-growing spirits brands in the US, despite a spate of recent acquisitions…
Skrewball’s unusual back story offers cheer – but can Pernod Ricard drive brand further?
As claims to fame go, it’s decidedly niche: “The world’s first super-premium peanut butter-flavoured American whiskey.” But then that just…
Pernod Ricard leans into viral ‘vodka pasta’ trend with Absolut-Heinz collaboration
Pernod Ricard has teamed up with Kraft Heinz to launch a pasta sauce made with its Absolut vodka. The limited…
Pernod Ricard makes flavoured whisk(e)y play with Skrewball investment
Pernod Ricard has struck a deal to acquire a majority stake in US flavoured whisk(e)y brand Skrewball. The deal, announced…
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Irish Distillers and Heineken team up for regenerative agriculture pilot
Heineken and Pernod Ricard’s subsidiary Irish Distillers have launched a project in Ireland to help malting barley farmers transition to…
Pernod Ricard’s The Absolut Company targets “golden hour” with lower-abv spirit drink
Pernod Ricard-owned The Absolut Company is to debut a new range of 20% abv vodka-based spirit drinks. The Swedish vodka…
China footfall figures indicate Covid-19 recovery underway
Daily subway usage and restaurant footfall continue to climb in China following the removal of Covid-19 restrictions at the end…
M&A shows rum has momentum but category has work to do
The deals struck for Diplomático by Brown-Forman and for Don Papa by Diageo have brought aged rum into the spotlight.…
Pernod Ricard looks to Código 1530 to plug Tequila “gap”
Pernod Ricard has talked up the potential of its latest acquisition in Tequila, as the French-headquartered spirits major looks to…