PepsiCo launches Adrenaline Rush energy drinks in India
PepsiCo is expanding its energy drinks portfolio in India by launching the Adrenaline Rush brand in the country. In a…
PepsiCo
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“Taste first, function second” – Vita Pop eyes US after building European base
Matus Vavercak, the co-founder of Vita Pop, believes his fledgling brand can be the prebiotic soda that has functional benefits…
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Will the EU press pause on PPWR?
The EU’s flagship regulation to promote a circular economy is under threat. “I think the European Commission is doing its…
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Varun Beverages, PepsiCo revise licensing deal
Varun Beverages has secured a ten-year extension of its exclusive bottling and trademark licence deal with PepsiCo in India. In…
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PepsiCo bottler to set up drinks factory in UAE
PepsiCo bottler Abu Dhabi Refreshments Company is to set up a new production factory in the UAE to meet "evolving"…
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Guru sues PepsiCo for alleged distribution agreement breach
Canadian energy drink maker Guru Organic Energy has filed a lawsuit against a local PepsiCo subsidiary for allegedly violating a…
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Carlsberg gains more PepsiCo rights as Royal Unibrew contract ends
Carlsberg is to gain more PepsiCo distribution and bottling rights in northern Europe as a deal the US drinks giant's…
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PepsiCo builds “positive” momentum with FIFA World Cup stimulus envisaged
PepsiCo’s strategy around innovation and winning new customers is paying dividends with sales volumes expected to pick up in the…
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Diageo, PepsiCo pull UK festival sponsorship amid Kanye West backlash
Diageo, PepsiCo and Anheuser-Busch InBev have said they will drop their sponsorship of a UK festival amid growing criticism of…
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Varun Beverages lines up another acquisition in South Africa
Varun Beverages is set to acquire South Africa's Crickley Dairy from Clark Holdings in a deal valued at R238m ($14.3m).…
