New Product Development in the Global Drinks Industry
Why is kombucha gaining traction with big drinks companies? – NPD trends
These are changing times for kombucha. Molson Coors' acquisition of California-based Clearly Kombucha earlier this month, following PepsiCo's 2016 purchase of…
How targeting night-time consumption will breathe life into CSDs – NPD trends
Soft drink innovation in Japan is often on a different level to that in other world markets, with new offerings…
How cannabis has blown the doors off the enhanced water segment – NPD trends
Few ingredients in the natural and organic industry have generated as much buzz as CBD (cannabidiol). Naturally occurring in cannabis…
How ultra-light beer is re-defining the light beer concept – NPD trends
It is not your imagination: Light beer is getting lighter. Although the top light brands, such as Bud Light, Coors Light and…
Why drinks companies must attack plastics before consumers attack them – NPD trends
It was fun while it lasted. The drinks industry's love affair with plastic has been a boon to the industry…