Maxxium
Edrington, Lucas Bols add Belgium, Luxembourg to distribution joint-venture
Edrington and Lucas Bols have extended their distribution partnership to cover the whole of the BeNeLux region. The original arrangement,…
Beam Suntory, Edrington to split UK and Spain partnerships
The two spirits brand owners, which set up Maxxium as a sales, marketing and distribution entity in 1999 with Remy…
Roust Inc switches Belgium, Luxembourg distribution from Remy Cointreau to Alcobrands
Roust Inc has dropped Remy Cointreau as its distributor in Belgium and Luxembourg. The owner of Russian Standard vodka is…
Maxxium UK rebranded as Edrington-Beam Suntory UK Distribution
Maxxium UK, the distribution arm of Edrington and Beam Suntory, has been renamed to better reflect its surviving members. The…
Beam Suntory hands core distribution to De Kuyper Royal Distillers in Netherlands
Beam Suntory is to realign its distribution in the Netherlands next year, linking up with the family-owned De Kuyper Royal…
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Beam Suntory splits UK distribution between Catalyst Brands and Maxxium
Beam Suntory has moved the UK distribution of its Sauza Tequilas, Larios Premium 12 gin and Kilbeggan and Tyrconnell whiskey brands…
Beam Suntory uses on-trade to bolster Courvoisier campaign
Beam Suntory has enlisted the global on-trade to add weight to its latest Courvoisier Cognac activation. The company, which repositioned…
Roust hands Dutch distribution to De Kuyper Royal Distillers
Roust, the owner of Russian Standard vodka, has appointed a new distributor in the Netherlands. The company said today De…
The Black Grouse becomes The Famous Grouse Smoky Black
Edrington has lined up a revamp of its The Black Grouse Scotch whisky brand that includes a name change. The…
Product Launch – Edrington’s The Famous Grouse Mellow Gold
Edrington's The Famous Grouse Mellow Gold Category - Spirits, whisky, Scotch, blended, 40% abv Available - From this month Location…