In the final part of just-drinks' exclusive interview with Anheuser-Busch InBev CEO Carlos Brito, we get a glimpse of the group's employee culture, we head over to China and we consider placing some bets.
Earlier this month, just-drinks sat down for a rare chat with Anheuser-Busch InBev CEO Carlos Brito. In this, the penultimate in our four-part exclusive interview, we look at why volume still has a big part to play in the global beer category, why choice in the beer aisle continues to challenge brewers and where the shampoo industry has lost a customer.
Late last week, just-drinks editor Olly Wehring met with Anheuser-Busch InBev's CEO, Carlos Brito, in London. Among the subjects discussed by the pair during their 90 minutes together were the trends that are set to shape the beer category globally, going forward - from premiumisation to the female consumer, from food-pairing to cannabis.
Late last week, just-drinks editor Olly Wehring met with Anheuser-Busch InBev's CEO in London. A notoriously-reluctant interviewee, Carlos Brito talked for over an hour about the brewer's learnings from SABMiller, the trends set to shape the future for the beer category and which bets the group has put down on potential growth opportunities going forward.