Editor's Viewpoint

Will Michael Clarke’s departure be a Champagne moment for Treasury Wine Estates? – Editor’s Viewpoint

Michael Clarke's tenure as CEO of Treasury Wine Estates has been remarkable. The hard-headed South African brought his FMCG nous…

Could ‘delocalisation’ signal the death of provenance in spirits? – Editor’s Viewpoint

The role of provenance in marketing is widely prevalent in the spirits category - always by brands that have to…

Can Brown-Forman ride Jack Daniel’s brand equity with Tennessee Apple? – Editor’s Viewpoint

Four months after flagging the booming growth of flavoured whiskies in the US, Brown-Forman has lined up the addition of…

Diageo – An apology – just-drinks thinks

With six years at the helm now under his belt, Diageo CEO Ivan Menezes has endured and enjoyed a rollercoaster…

Why a sale of Casella Family Brands is no slam-dunk – just-drinks thinks

Against a backdrop of sizeable M&A transactions (and speculation) in the wine category recently, rumours of another deal would suggest…

Budweiser Brewing Group – The end of Anheuser-Busch InBev? – just-drinks thinks

If today's news of a company name change in the UK is a precursor to a wider change in the…

When is a rum not a rum? When it’s Captain Morgan – just-drinks thinks

Last week's half-year results have given Diageo a solid base for its fiscal full-year. But, amidst the 7.5% sales lift…

Will the race to the top drown out the value end for wine? – just-drinks thinks

Goodness me, they're all at it! Wine's major players all appear to be singing from the same hymn sheet, the…

Is Anheuser-Busch InBev preparing for Heineken’s China push? – just-drinks thinks

Today's reports on Anheuser-Busch InBev in Asia have focused on the brewer's debt pile. But, could the potential launch of…

Another Coca-Cola system executive switches to Bodyarmor – What just-drinks thinks

The appointment of another senior executive form the Coca-Cola system to the team at Bodyarmor serves as a clear indicator…