Dewars
“How do we make Bacardi relevant to Millennial consumers?” – Interview, Bacardi CEO-in-waiting Mahesh Madhavan – Part II
In this, the second part of just-drinks' exclusive interview with Bacardi's next CEO, Mahesh Madhavan, shares his thoughts on the group's…
just the Facts – The Power 100 2014
Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine…
US: Bacardi pulls Dewar’s ad after “sexist” charge
Bacardi has taken down an online advert for its Dewar's Scotch whisky brand after a backlash from viewers who branded…
In the Spotlight – Brown-Forman’s Jack Daniel’s Tennessee Honey
It was Brown-Forman's “stellar year”, according to company CFO Don Berg. More accurately, however, it was the year of Jack Daniel's,…
Exclusive – UK/SWEDEN: Edrington Group trials flavoured Famous Grouse variants
The Edrington Group has completed what it describes as a “research exercise” with flavoured variants of The Famous Grouse blended…