Consumer Trends

Is 2022 the year cryptocurrency goes mainstream? – Consumer Trends

Every month, a bar, café or restaurant somewhere around the world makes headlines for adopting cryptocurrency as a form of…

Why brand owners’ online activity needs to align with environmental credentials – Consumer Trends

In our increasingly digitised world, it’s very easy to forget that not everyone uses the internet. In fact, roughly 40%…

The beverage consumer trends to watch in 2022

So here it is; 2022. The world has turned to a fresh page in its diary, breathing a collective sigh…

Forget e-commerce – Say hello to v-commerce – consumer trends

In an industry full of new launches, one stands out - the launch of the Spirits Network in the UK;…

How to promote brand sustainability while also remaining premium – consumer trends

Any TV fans amongst Just Drinks' readership will likely be excited about the new series of Succession, the drama about…

What to look for – and look out for – in the post-work consumption occasion – consumer trends

As the world starts to focus on what society looks like now that most places have started to emerge from…

Talking shop – Is voice shopping the next frontier of online retail? – consumer trends

Thanks to Amazon’s Alexa, Google Assistant, Apple’s Siri, Microsoft’s Cortana and more, virtual assistants are slowly worming their way further…

Why consumers are savvy to cultural appropriation by brand owners – consumer trends

I was talking with a colleague about a new Scottish rum brand the other day and was given cause to…

How to avoid ‘rainbow-washing’ your beverage brand this Pride month – Consumer Trends

Get out the rainbow flags, it’s Pride month. Happy Pride to any LGBTQ+ Just Drinks readers, I hope you have…

Elimination of free refills in UK limits on-premise recovery for soft drinks – analysis

At what is already a challenging time for the on-premise channel in the UK - with the country's restaurants posting…