Baileys Irish Cream
The Boston Beer Co launches Truly hard seltzer sorbet
The Boston Beer Co has turned to ice-cream as a means to gain further traction in the US hard seltzer…
Beam Suntory teams up with US creamery to launch Basil Hayden’s Bourbon cheese
Beam Suntory has partnered with Utah creamery Beehive Cheese to launch Basil Hayden's Bourbon-infused cheese. The special-edition Pour Me A…
Kraft Heinz to roll out Baileys RTD coffees in latest Diageo licensing deal
Kraft Heinz has unveiled a range of non-alcoholic Baileys-branded cold brew coffees in flavours including salted caramel and Irish cream.…
Diageo’s “peak innovation” belies more selective approach to NPD – Focus
Yesterday, Diageo presented some of its newer spirits and beer launches to the media in an innovation showcase at the…
Diageo teams up with baking powder firm Clabber Girl to launch Baileys cookies
Diageo has signed a licensing deal with US baking powder producer Clabber Girl Corp to launch a range of food…
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Diageo’s Baileys Iced Coffee – Product Launch
Diageo's Baileys Iced Coffee Category - RTD, 4% abv Available - From this month Location - UK only, on- and…
CZECH: Diageo signs distribution deal with Stock Spirits Group
Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech. The deal, which starts 19 January,…
UK: Diageo in Easter marketing push
Diageo is to launch an Easter marketing campaign around its spirits portfolio in the UK. Without divulging spend, the company…
UK: Diageo’s Baileys to sponsor Desperate Housewives
Diageo's Baileys Irish cream liqueur brand is to sponsor the new series of Desperate Housewives in the UK.The sponsorship will…
JAPAN: Diageo realigns Japan distribution between Kirin, Moet Hennessy
Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.…