Heineken downscales Brand Brouwerij site, moves lager production elsewhere
The Brand Brouwerij is one of the oldest in the Netherlands, having been operational since 1340.
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Diageo offloads Archers brand to De Kuyper Royal Distillers
The brand will be a “high priority” for De Kuyper following the acquisition.
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JDE Peet’s swoops for French tea SME Les 2 Marmottes
The hot-beverages giant described Les 2 Marmottes as “complementary” to its offer.
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Heineken CFO defends “disciplined” group capex strategy
The brewer has not been afraid to reduce capital expenditure during market downturns in the past.
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Dutch beer giant Heineken lines up domestic price hike
The Amstel beer owner is set to up prices across retail and horeca accounts.
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PepsiCo rolls out European marketing push for Rockstar Energy
The campaign hones in on Rockstar's ingredient USPs
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Heineken enters hard seltzer market with Desperados Alcoholic Sparkling Water – Flavoured Alcoholic Beverages in The Netherlands data
A domestic roll out for a new innovation from Heineken's Desperados brand
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Pernod Ricard collaborates with Dutch rapper on limited edition Havana Club bottle – video
The campaign comprises a music video and a special edition Havana Club bottle
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