Daily Newsletter

28 March 2024

Daily Newsletter

28 March 2024

US winemaker buys back Truett Hurst, VML wineries

Phil Hurst has partnered with Ken Wilson and Wilson Artisan Wineries from Sonoma County to reacquire the two wineries.

Henry Mathieu March 27 2024

Two US vintners have bought back California-based Truett Hurst and VML wineries after taking them public in 2013.

Phil Hurst, founder of Truett Hurst, which later acquired VML, has partnered with Ken Wilson and Wilson Artisan Wineries from Sonoma county to reacquire the two wineries.

Financial details were not disclosed.

Hurst launched an IPO in 2013 to raise growth capital to fund expansion of the tasting rooms and develop several additional retail and private-label brands.

Marking Wilson’s first wine partnership, the two winemakers will “create a downtown Healdsburg tasting room experience that captures the essence and personality of the wineries”, according to a statement.

Hurst will oversee winemaking alongside winemaker Ross Reedy. Hurst’s son, Clay, will manage the tasting room while Wilson’s “team of expert viticulturalists, production, finance and marketing will oversee operations and brand development”.

Wilson will design both tasting rooms, despite the final tasting room location being “still in development”. Truett Hurst and VML will reopen at the end of March for tastings.

Hurst said: “Ken Wilson is an icon in our area and has built an amazingly successful direct-to-consumer wine empire.  I’m thrilled to have the opportunity to partner with him to take back and expand my legacy brands Truett Hurst and VML.”

Truett Hurst and VML wine club members will still have access to the wines they received before the acquisition. They will also gain access to the 11 Wilson Artisan Wineries including Wilson, Mazzocco, Pezzi King, Soda Rock and Rockpile Vineyards, among others.

“We’re committed to delivering unparalleled value to our members,” said Ken Wilson. “By joining forces, we're not only honoring the legacies of Truett Hurst, VML and Wilson Artisan Wines, but also creating exciting new possibilities for the future.”

Last week, another Sonoma-based winery Patz & Hall was sold by Ste. Michelle Wine Estates to a consortium that includes one of the Californian winery’s co-founders.

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