Pernod’s D2C unit comprises two e-commerce assets, Bodeboca and The Whisky Exchange, with the company expecting growth to be driven primarily by the latter.
Pernod Ricard touts Asia as “biggest growth driver” for direct-to-consumer business
Pernod’s D2C unit comprises two e-commerce assets, Bodeboca and The Whisky Exchange, with the company expecting growth to be driven primarily by the latter.
Fiona Holland October 02 2024