Cognac’s principal industry body has issued a note of caution amid reports of a deal between Paris and Beijing over the price products will be sold for in China.
Pernod Ricard touts Asia as “biggest growth driver” for direct-to-consumer business
Pernod’s D2C unit comprises two e-commerce assets, Bodeboca and The Whisky Exchange, with the company expecting growth to be driven primarily by the latter.
Fiona Holland October 02 2024
