Just Drinks

Daily Newsletter

02 October 2023

Daily Newsletter

Campari Group to distribute three Proximo Spirits brands in France, Monaco

The deal will see Campari given exclusive distribution rights for Irish whiskeys Bushmills and The Sexton, plus spiced-rum brand The Kraken.

Heineken’s appointment of an outsider as CEO has raised eyebrows but, with the brewing behemoth undergoing some significant changes in a challenging market, the move has also been welcomed in investment circles.

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Ready-to-Drink (RTD) beverages market expected to grow at a CAGR of ~5% by 2027

Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.