03 July 2023
03 July 2023
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The purchase, struck for €300m, gives the Danish company a foothold in the soft drinks market in the Netherlands.
The kombucha brand aims to increase production to one million litres per year.
Blaschak, a former Coca-Cola executive, has also been chairman and German drinks company Berentzen Group.
There is a real risk for industries such as soft drinks that have placed so much store in elevating their zero sugar/healthier credentials.
Baladna has built its shareholding over almost two years.
A cooling of prices at the luxury end of the Scotch whisky market should make distillers consider how they meet market their brands.
CEO Brad Whiting said younger consumers did not have the same association as previous generations with existing spirits categories.
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