Executives from Asahi, Red Bull, Trip and Kin Euphorics are to feature at Just Drinks’ annual Innovation in Non-Alcoholic Beverages conference next month.

The two-day event, in partnership with our sister events business Arena International, is taking place on 24 and 25 September at Hilton London Bankside.

Companies including Swinkels Family Brewers, Cawston Press and Crossip, plus ingredients giants McCormick & Co. and Kerry, will also discuss the key themes shaping the sector.

The programme includes roundtables to dive deeper into key topics, supporting your opportunities to network.

Day one will start with a keynote presentation from Daniel Khoury, founder and co-CEO at Trip, the UK functional-drinks business primarily recognised for its CBD-infused products, which is building its presence in continental Europe and the US.

During the first morning, Tim Blake, the co-founder and CEO of UK non-alcoholic spirits producer Crossip, will chair a panel featuring Jen Batchelor, the founder and CEO of US functional-drinks firm Kin Euphorics,

Rory Paterson, the CEO and co-founder of UK prebiotic sodas business Xoxo Soda and Jamie Douglas-Hamilton, the founder and director at ionised-water brand Actiph Water to explore where companies are focusing their innovation efforts and what consumers are looking for from products and occasions.

The afternoon of day one will see McCormick set out why drinkers are demanding non-alcoholic alternatives with more “sophisticated tastes”, the founder and CEO of The Real Co. explain why sparkling tea is winning custom and Batchelor return to the stage to argue why brain-boosting ingredients are creating opportunities for brands.

Swinkels Family Brewers will kick off day two with a session exploring its innovation strategy before Crossip’s Blake explains how non-alcoholic brands should best work with the on-trade to grow sales.

The roundtables feature before lunch and, in the afternoon, two UK companies – ‘gut-friendly’ soda firm Hip Pop and juice brand Cawston Press – details the development of their businesses so far and share the lessons they’ve learnt along the way.

You can find more information and booking details on the event website. We hope to see you there!

Dates: 24 and 25 September.

Contact: If you have questions about tickets, group discounts, sponsorship or marketing, contact Ben Gemmell: ben.gemmell@arena-international.com