01 May 2026
01 May 2026
The removal of the 10% baseline tariff, which was implemented in April last year, has been welcomed by industry bodies on both sides of the Atlantic.
Speaking to analysts yesterday (30 April), CFO Tracey Joubert said the group still had "a few pinch points in some of our packages".
A US court in Illinois filed a jury verdict against Boston Beer last month over a legal packaging contract dispute.
The group has named four new distribution partners for 11 control states, who will take over from RNDC.
CEO Gareth Moore told Just Drinks the new Split Barrel product "helps get over preconceived notions of what American whisky is 'supposed to be'".
Instead of speculating about why the discussions didn't lead to a deal, it might be more fruitful to think about what could happen next for Pernod and Brown-Forman.
"As the turnaround progresses, we continue to communicate openly with all our Diageo colleagues," a company spokesperson said.
The government is planning to introduce a tax on "sugar-sweetened beverages" from 2028.
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