What next now Brown-Forman/Pernod deal talks are off the table?
Instead of speculating about why the discussions didn't lead to a deal, it might be more fruitful to think about what could happen next for Pernod and Brown-Forman.
30 April 2026
30 April 2026
Instead of speculating about why the discussions didn't lead to a deal, it might be more fruitful to think about what could happen next for Pernod and Brown-Forman.
"As the turnaround progresses, we continue to communicate openly with all our Diageo colleagues," a company spokesperson said.
The government is planning to introduce a tax on "sugar-sweetened beverages" from 2028.
Launched in January 2022, Phony Negroni sells a line of ready-to-serve non-alcoholic cocktails sold across the US.
In a statement, Trip said demand for products designed specifically for sleep among the “most common” feedback it had received from customers over the past year.
According to GlobalData figures, Morgan Stanley was the sector’s top M&A financial adviser by value and volume of deals.
Sazerac will become the exclusive sales and distribution partner in the US for the Tequila brand.
The Scotch whisky business, owned by Bacardi, faces industrial action.
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