Pernod Ricard, Brown-Forman end deal talks
In a brief statement, the French group said the two spirits giants had been unable to “reach mutually acceptable terms”.
29 April 2026
29 April 2026
In a brief statement, the French group said the two spirits giants had been unable to “reach mutually acceptable terms”.
Sazerac will become the exclusive sales and distribution partner in the US for the Tequila brand.
“Severe impacts are already strongly visible in the form of higher and more volatile input costs,” the five-strong group says.
The Scotch whisky business, owned by Bacardi, faces industrial action.
Grant Reid joins the hot-drinks group, which hired a new CEO in October.
RNDC has signed letters of intent with Columbia Distributing and Martignetti Companies.
The moratorium is effective until 24 August and could also be extended.
The company has just raised $6m to help support its growth plans in the UK, the US and Australia.
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