Green shoots? It’s still too early to call recovery in spirits
Both Moët Hennessy and Pernod remain cautious about the rest of the year and who can blame them, given the recent global performance of the spirits category?
21 April 2026
21 April 2026
Both Moët Hennessy and Pernod remain cautious about the rest of the year and who can blame them, given the recent global performance of the spirits category?
Reports from Bloomberg and Reuters yesterday (20 April) suggest the Jack Daniel's brand owner is leaning towards a deal with the French spirits major.
Sapporo is also making changes to its production in the US.
Polling by UK research body the IGD showed 6% of UK adults were using the drugs in March.
Supreme said the deal will help “accelerate” Carabao's growth in the UK, where the brand has sponsored one of the country's principal football competitions since 2017.
ABF chair Michael McLintock said a demerger was the “best way to maximise long-term returns for shareholders”.
Royal Unibrew said it "would have welcomed the opportunity to continue the partnership; however, it has not been possible to reach an agreement".
The owner of the Typhoo tea brand forecast a 15% increase in revenue.
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