17 March 2026
17 March 2026
A statement said the sale fits with De Kuyper's "ongoing strategy to streamline its portfolio and concentrate on its core business".
Amid growing US demand for ‘better-for-you’ energy drinks, Odyssey Functional Energy’s Scott Frohman explains why his brand can prosper.
The Hong Kong-listed group saw “a significant decline in sales of medium-to-high-end products” in 2025.
CEO Steve Beck told Just Drinks the business wants to "end up with several brands in several different non-competing categories".
“We are currently benefiting from the global trend toward increased consumption of white and lighter wines,” German Wine Institute marketing director Steffen Schindler said.
The transaction follows the company's acquisition of BrewDog assets in the UK, Ireland and Australia earlier this month.
Belgium-based Spadel has invested in the UK business alongside a former Coca-Cola executive.
The group is interested in a new investment partner that can help support efforts to enter new markets, Just Drinks understands.
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