Spirits’ struggles mean more cautious majors – and harder task for startups
With trading tough, major distillers have become more cautious and are narrowing their focus – and the challenges facing startups are only mounting.
13 March 2026
13 March 2026
With trading tough, major distillers have become more cautious and are narrowing their focus – and the challenges facing startups are only mounting.
“We believe that Europe is a potential [market] for stability and growth in pockets... but I don’t want to be too optimistic too soon,” CFO Harold van den Broek said.
As part of the agreement, AdVini will receive the Café de Paris sparkling wine brand and its production site, along with the Cordier brand.
The group is snapping up the Matthews, Tenor, Jaine and Single Barrel brands from local winemaker Avallé.
Fredriksson, who has been at the helm of family-owned Löfbergs since 2021, will join Humble in September.
Whiting also reflected on the possible impact on the beverage alcohol sector from cannabis consumption and the increasing use of GLP-1 drugs.
Engine Gin founder Paolo Dalla Mora and Luca Gargano, owner of the Italian importer Velier, have set up Liquid Ventures alongside Bob Kunze-Concewitz.
The new business unit will look after the Louis XIII Cognac and Champagne Telmont brands.
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