International Beverage on taking “more control” in US through distribution shake-up
Newly appointed North America regional director Peter Powell talks International Beverage’s US distribution hub and its growth strategy for the challenging market.
24 February 2026
24 February 2026
Newly appointed North America regional director Peter Powell talks International Beverage’s US distribution hub and its growth strategy for the challenging market.
The US soft drinks company has taken the convertible preferred equity investment earmarked for the future company so far dubbed Beverage Co. from $3bn to $4.5bn.
The soft drinks giant said the drink was "temporarily unavailable" while it carries out "facility upgrades" in Mexico.
A new survey of CEOs by FoodDrinkEurope shows Europe has slipped to third position as an attractive investment destination.
Ben Franks replaces Simon Rollings, who will move into the position of executive chair.
Scotch shipments declined again last year and fell back to the level seen in 2019. There are bright spots but the category is facing a number of challenges.
The move impacts the distilling operations and floor maltings workforce at both sites.
Molson Coors saw sales and profits decline in 2025 and its 2026 guidance hit its share price this week. CEO Rahul Goyal has set out his plans to revitalise the US giant’s performance.
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