29 January 2026
29 January 2026
Outside agave spirits, Irish whiskey has been the fastest-growing premium-plus spirits category in value terms over the past five years.
The Rémy Martin Cognac owner booked a 2.8% increase in organic sales for its fiscal third quarter, which ran to the end of December.
The US giant is making changes to the way it distributes products in the European country and axed staff last year.
The company said the new malt drink represents the “natural evolution” of its strategy to diversify its non-alcoholic portfolio.
CEO James Pennefather said the group "has made significant progress towards its goal to deliver sustained profitable growth".
The company will cut 158 jobs at its Austin, Texas headquarters, according to a WARN notice filed with the state.
Local advertising body SRC said the changes “further strengthen self-regulation”.
The market for low-and-no products is dwarfed by conventional alcohol but it's growing and brands big and small are looking to tap into demand.
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