AB InBev strikes deal for majority of BeatBox
Anheuser-Busch InBev said BeatBox offers flavours and styles that are “incremental” to its existing RTD range.
08 December 2025
08 December 2025
Anheuser-Busch InBev said BeatBox offers flavours and styles that are “incremental” to its existing RTD range.
The new order said anti-competitive conduct, “especially when carried out by foreign-controlled corporations, threatens the stability and affordability of America’s food supply”.
Christian Weber, president of The Brewers of Europe, said the trend reflects “more than a temporary dip”.
The five-year deal will see AVG take over the distribution rights for Invivo’s portfolio of Graham Norton, Invivo X SJP and namesake wines.
The launch of Cygnet Infinity, which includes ingredients such as lion’s mane, is the company’s first move into non-alcoholic alternatives.
Negotiators have agreed to allow the descriptor "alcohol reduced" for certain wines and permitted EU funds for "grubbing up".
Around 90 workers had voted to strike from today after rejecting a pay offer the union had branded “inadequate”.
As US regulators move to tighten restrictions on hemp-derived THC drinks, what could be the impact on what has been a booming product category?
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