17 November 2025
17 November 2025
Demand for upmarket spirits has weakened as consumers tighten their belts but Julie Bramham, the MD of Diageo’s “luxury” spirits division, tells Fiona Holland why she remains upbeat.
"Discriminatory food taxes can have unintended effects," trade body FoodDrinkEurope said.
The list encompasses drinks products such as coffee, tea and fruit juices, as well as food items like beef, fruits and nuts.
The watchdog has fined the wine retailer €150,000 over what it calls “unfair commercial practices”.
The fledgling UK company, set up by Seedlip founder Ben Branson, is eyeing expansion in the US.
Spiribam CEO Grégoire Gueden talks selling ‘premium’ spirits, consumer confidence and competing with the major names in spirits.
Trade association The Hemp Beverage Alliance said it "remains fully confident in the future of the industry".
The ECJ said there is a “clear prohibition” in EU law on presenting or labelling such a beverage as “non-alcoholic gin” because it contains no alcohol.
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