Diageo “working hard” to respond to US Tequila slowdown
Tequila, which accounts for around 13% of Diageo’s group sales, is seeing slowing demand in the US, a key market for the spirit.
07 November 2025
07 November 2025
Tequila, which accounts for around 13% of Diageo’s group sales, is seeing slowing demand in the US, a key market for the spirit.
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The debate stems from the 2018 Agricultural Improvement Act that legalised industrial hemp at the federal level, provided it contains less than 0.3% THC.
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