24 October 2025
24 October 2025
“Our vision is to be the scaled leader in high-protein, low-sugar and low-carb food and beverage products” – CEO Geoff Tanner.
The Dutch brewing giant said it will focus its resources on "fewer, better and bigger brands".
The potential sale would mark a further step in Kirin’s shift away from spirits and other non-core beverages and towards healthcare.
The France-based wine-and-spirits group has come under particular pressure in its domestic market.
Industrial action has been held this week at Coca-Cola Europacific Partners sites across Germany amid a pay dispute.
The company pointed to “shifting market dynamics” and “financial realities” in the beverage-alcohol industry.
The lager brand is set to return to Germany to celebrate its 150th anniversary.
The company, which has just secured UK grocery listings for vodka brand Beluga, is set to start selling Oyster Adriatic next year.
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