Is premiumisation where the growth lies for wine?
Is premiumisation the silver bullet wine needs for growth, or are too many pinning their hopes on the trend?
29 September 2025
29 September 2025
Is premiumisation the silver bullet wine needs for growth, or are too many pinning their hopes on the trend?
The drinks giant confirmed the incident in a brief statement.
New Zealand Winegrowers claimed the strongest growth has come from emerging export destinations like China and South Korea.
South East Asia is a “key focus area” for the Japanese group.
The German brewing group will be distributing Estrella from January, supported by sales promotions and social media campaigns.
Matteo Fantacchiotti, the chairman of Cygnet Gin, described the agreement with Southern Glazer’s as a “defining moment” for the company.
The German wine group has forecast improved operating profits, which declined in the year just completed.
Non-alc spirits brands Botivo, CleanCo and DioniLife will also be on stage at the two-day event in London.
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