01 September 2025
01 September 2025
Sources for The Wall Street Journal suggested details of the separation could emerge as soon as this week.
Pernod has two new divisions: one dedicated to RTD products and another, referred to as GEM, focused on “incubating and scaling the next generation of high-potential brands”.
Celsius has acquired the Rockstar Energy brand in the US and Canada.
Consumers could support domestic winemakers by drinking one extra bottle of German wine a year and stop buying products priced under €3-4, a representative said.
Marc Busain will take on the role from 1 October, while current chief executive Pierre Laubies will return to the company's supervisory board.
Speaking to reporters, Ontario premier Doug Ford said: "Well, it's still going to be banned until they cut the tariffs or we make a deal with them. It's not coming on our shelves."
Operations are set to cease at the Ontario site, which bottles Crown Royal whisky, by February.
Initial market reaction hasn't been so smooth but some are optimistic about the deal generating a new major global player in coffee.
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