Monster Beverage launches bid to block MrBeast trademark application
Beast Holdings is attempting to register the phrase for fruit drinks, vegetable juices, flavoured waters, sports drinks, energy drinks and bottled water.
21 July 2025
21 July 2025
Beast Holdings is attempting to register the phrase for fruit drinks, vegetable juices, flavoured waters, sports drinks, energy drinks and bottled water.
The business is due to launch a product called Sparkling Energy in January.
Julie Francis joins the US distiller, which has been without a permanent CEO since January.
The move came after "a period of mounting challenges for the F&B and hospitality industry in Singapore", the company said.
Berentzen-Gruppe, a private-label Bourbon supplier, said the tie-up has started, with the first whiskey barrels filled.
Cervia Global is known for its Filipino liqueur brand Sulà.
“One North America will modernise our company and improve our agility and marketplace competitiveness over time” - CEO Ramon Laguarta.
Powder Monkey Group said the deal is a “major step” in its “global expansion strategy and further consolidates its operations”.
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