02 July 2025
02 July 2025
Earlier this year, it emerged Pernod Ricard was weighing up the idea of selling the brand.
The move has been made "to improve consumer safety", the food safety authority said.
The US business, a unit of Del Monte Pacific, said a proposed sale is “the most effective way to accelerate our turnaround”.
Established more than 100 years ago, Münsterland produces non-carbonated RTD beverages for global brands such as Jimmy’s Iced Coffee.
The New York-based business is marketing six products on the continent.
Efes Pilsener will be brewed at Haus Cramer’s facility in the town of Warstein, with production set to begin in “fall 2025”.
Pernod has refused to be drawn on the reports it is looking to offload the Indian whisky brand but a sale would be understandable.
The coffee major, which is targeting €500m in savings, is centring its efforts on a “strategic” set of ten brands.
Merging industry-leading business intelligence & award-winning journalism, this is an unrivalled opportunity for engagement with B2B professionals across a network of 40+ leading media websites.
Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.
Give your business an edge with our leading industry insights.
