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October 22, 2020

Zing Zang’s RTD pre-mixed canned cocktails – Product Launch

US cocktail mix company Zing Zang has launched its first range of spirits-based RTDs.

Zing Zang’s RTD pre-mix canned cocktails

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Spirits-based RTDs, 9% abv

Available – From this month

Location – The US, initially available in 20 states

Price – SRP of US$12.99 per 4x12oz (35.5cl) cans

US cocktail mix company Zing Zang has launched its first range of spirits-based RTDs.

Zing Zang said today that its namesake range will comprise three varieties – Bloody Mary, Margarita and Bourbon Whiskey Sour. The RTDs blend Zing Zang’s cocktail mixes with vodka, Tequila and Bourbon, respectively.

The range differs from many in the new wave of spirits-based cocktails in having an abv of 9%. Zing Zang said the alcohol strength, which is higher than the regular 5%-abv for RTDs, better reflects most bartender-made cocktails and allows for two servings from one 12oz can.

“Our new RTDs are real cocktails, made with our bold Zing Zang mixes and high-quality premium spirits, unlike most canned cocktail drinks and hard seltzers which are just watered-down malt or beer-based drinks,” said company CEO Brent Albertson, who previously spent 30 years with Diageo in a number of roles.

Chicago-based Zing Zang was founded in 1997 and produces a range of non-alcoholic cocktail mix brands in the US. The RTDs are the company’s first alcoholic beverages.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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