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September 22, 2020

Woodies’ CBD Kombucha – Product Launch

A UK company founded by the stepson of Rolling Stone guitarist Ronnie Wood has launched a range of kombuchas containing 10mg of CBD.

Woodies’ CBD Kombucha

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – soft drinks, kombucha, CBD-infused

Available – From this month

Location – The UK

Price – SRP of GBP9.99 (US$13) per 3x33cl bottles, GBP34.99 per 12x33cl bottles

A UK company founded by the stepson of Rolling Stone guitarist Ronnie Wood has launched a range of kombuchas containing 10mg of CBD.

Woodies CBD Kombucha is described as a “self-rejuvenating remedy” that combines the health benefits of fermented tea and CBD, a derivative of hemp. Three flavours are available – Ginger, Orange and Hibiscus & Raspberry.

Woodies founder Jamie Wood said the range was inspired by his mother, Jo Wood. “I’ve always seen her knocking together batches of the stuff,” Wood said. “To be able to heighten the health properties and put a Woodies CBD spin on a drink that has been present throughout my life is something I’m incredibly stoked about.”

Woodies was founded last year and sells a range of CBD-infused products such as night cream and vapes. Woodies CBD Kombucha is the company’s first beverage.

The rise of adaptogens – the continued evolution of health & wellness in soft drinks – Click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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