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January 26, 2022

Wolf Spirit Distillery’s Puncher’s Chance The D12TANCE Bourbon – Product Launch

By Rhodri Morgan

  • Category – Spirits, whiskey, Bourbon, US, 48% abv
  • Available – From this week
  • Location – The US
  • Price – SRP of US$120 per 75cl bottle

Wolf Spirit Distillery has launched a new Bourbon expression from its Puncher’s Chance brand in the US.

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Puncher’s Chance The D12TANCE Straight Tennessee Bourbon has been aged for 12 years before spending two months in barrels that formerly held Cabernet Sauvignon. The expression is available from selected retailers across California, Florida, Kentucky, Colorado, Oklahoma, New Mexico, New York, Tennessee, Georgia, Massachusetts, Rhode Island, Missouri, Connecticut and Wisconsin.

The iteration, which comprises a mash bill of 84% corn, 8% malt and 8% rye, is the Oregon-based distiller’s second from the Puncher’s Chance brand, following the 2020 launch of a Kentucky Straight Bourbon.

In addition to Puncher’s Chance, Wolf Spirit’s portfolio also includes the Bosscal Mezcal and Tom of Finland Vodka brands.

What’s coming up in aged spirits in 2022? – Click here for Just Drinks’ predictions for the year ahead

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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