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July 19, 2021

William Grant & Sons’ The Balvenie Twenty-Five single malt Scotch – Product Launch

The Scotch whisky forms part of The Balvenie's Rare Marriages series.

By Andy Morton

  • Category – Spirits, whisky, Scotch, single malt, 48% abv
  • Available – From this week
  • Location – The UK, available in off-premise outlets including Clink, The Whisky Shop and Harvey Nichols
  • Price – SRP of GBP600 (US$822) per 70cl bottle

William Grant & Sons has released a 25-year-old expression of its The Balvenie single malt.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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The Balvenie Twenty-Five, part of the brand’s Rare Marriages series, joins The Balvenie Thirty and The Balvenie Forty within the collection. The series uses rare and vintage casks in the maturation process.

Earlier this year, William Grant strengthened its Global Travel Retail team as the channel continued to struggle with declines in international travel. David Wilson, who spent five years as Beam Suntory’s GTR MD, was moved from head of William’s Grant’s Quality Spirits International unit to lead duty free operations.

GTR has been one of the hardest-hit channels in the global beverage industry and in June, trade group Tax Free World Association provided figures that showed the number of international air departures fell by 76% last year compared to 2019.

TFWA believes a recovery is on the way, however as consumers eager to spend money saved during the pandemic go “revenge shopping”.

Why identity politics is more important than ever in aged spirits marketing – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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