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December 16, 2021

William Grant & Sons’ The Balvenie Tun 1509 Batch 8 single malt – Product Launch

It's the end of the line for The Balvenie's Tun 1509 set of bottlings.

By Olly Wehring

  • Category – Spirits, whisky, Scotch, Speyside, single malt, 52.2% abv
  • Available – From this week
  • Location – Available in 16 markets, including the UK, online and from selected off-premise outlets
  • Price – SRP of GBP330 (US$440) per 75cl bottle

William Grant & Sons has closed off the ‘Tun 1509’ series from single malt brand The Balvenie with an eighth bottling.

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Like its predecessors, The Balvenie Tun 1509 Batch 8 comprises whisky from a number of casks – 18, in this expression – that have been brought together in a numbered tun at the brand’s Speyside distillery. Details of how many units will go on sale were not immediately available,

The Tun 1509 line follows The Balvenie’s Tun 1401 series, which stretched to nine iterations.

“The Tun 1509 series draws to its completion with Batch 8,” said Balvenie malt master David Stewart. “This Batch is a remarkable marriage of casks which result in a deep and rich Balvenie.”

Back in October, US musician and DJ Questlove was announced as the lead on a marketing activation for The Balvenie in the US.

The future of spirits – Ivan Menezes, CEO of Diageo, shares his predictions for 2022

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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