William Grant & Sons is preparing to release a batch of non-fungible tokens (NFTs) from its Glenfiddich Scotch whisky brand. To mark the Chinese New Lunar Year on 1 February, the privately-owned spirits group will launch 200 NFTs that comprise a digitally-rendered bottle of Glenfiddich 21 Year Old Reserva Rum Cask. The move comes days…
Subscribe to Just Drinks
Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)
Already a Member? LOGIN HERE
Just Drinks membership gives you:
- Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
- Unbeatable market coverage from wine and beer, to soft drinks
- Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships
70% of the beverage companies in the Forbes Global 2000 use Just Drinks
Related Companies
