William Grant & Sons is to launch hot-air balloon flights over Sydney Harbour in Australia as part of a Hendrick’s Gin marketing drive.
The balloon will carry a bar that serves Hendrick’s cocktails at 100 feet to consumers who sign up for the ‘Most Unusual Balloon Bar’ activation. The flights start next month from Sydney’s Darling Harbour.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
William Grant said the branded balloon will raise awareness for Hendrick’s cocktails during the Australian summer.
“We have gone above and beyond to bring Sydneysiders a spectacle from the street to the sky in the most unusual style,” said Hendrick’s brand ambassador Luke Sanderson.
William Grant has launched a number of unusual marketing activities for the cucumber-flavoured Hendrick’s. In 2017, the company offered free G&Ts in cocktail bars to anyone that brought in a cucumber.
In the UK last week, William Grant announced a first TV ad for Hendrick’s as part of a GBP2m (US$2.7m) festive activation.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
