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William Grant & Sons expands cucumber G&T exchange in Hendrick's drive

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William Grant & Sons has ramped up a Hendrick's Gin UK activation in which free G&Ts are handed out in return for cucumbers.

Branded cucumbers will be available at Hendricks booths in Manchester and London

Branded cucumbers will be available at Hendrick's booths in Manchester and London

The campaign, in celebration of World Cucumber Day on 14 June, will hit hundreds of UK bars this weekend after rolling out in just three last year. Meanwhile, Cucumber Exchange pop-up booths will appear in London's Covent Garden and Manchester's Spinningfields, allowing consumers to pick up specially-branded cucumbers to exchange for a drink.

A Hendrick's spokesperson said: "Having been the first to convert the beloved cucumber into currency, this year we're once again inviting curious-minded individuals to exchange this unconventional green fruit for the most peculiar libation, a Hendrick's & Tonic."

Hendrick's Gin is flavoured with cucumber. Last year, participating bars accepted any cucumber however this year only cucumbers collected from the exchange booths can be used. For consumers outside of central London and Manchester, digital cucumber tokens can be picked up on the Hendrick's Gin UK Facebook page. Only one drink per person can be redeemed at the participating bars and the offer runs until 20 June compared to just one day last year.

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