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March 1, 2022

William Grant & Sons Hendrick’s Neptunia Gin – Product Launch

A new addition to Hendrick's 'Cabinet of Curiosities'

By Conor Reynolds

  • Category – Spirits, gin, 43.4% abv
  • Available – From this month, limited supply
  • Location – Available worldwide, for a limited period
  • Price – In the UK, SRP of GBP35 (US$46.90) per 70cl bottle

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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William Grant & Sons is releasing a new expression of its Hendrick’s gin brand with the sea-inspired Neptunia.

The extension has been produced using a blend of Scottish coastal botanicals that has a ‘bright citrus’ flavour. Classed as an experimental gin by Hendrick’s, the expression will be available globally in the on- and off-premise channels for a limited time.

Hendrick’s Neptunia was created on the Ayrshire coast of south-west Scotland and is part of the brand’s ‘Cabinet of Curiosities’ range, which began in 2019. The line consists of a series of ‘experimentation’ gins created by master distiller Lesley Gracie.

“Most of my creations are based on memories – I play around with botanicals and combine them to recreate certain sensations,” said Gracie.

Neptunia joins the likes of Midsummer Solstice, released in 2019, and Hendrick’s Lunar Gin, from the beginning of 2020, in the ‘Cabinet of Curiosities’.

Moët Hennessy Performance Trends 2017-2021

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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