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March 26, 2021

William Grant & Sons’ Glenfiddich Grande Couronne single malt – Product Launch

William Grant & Sons has added another expression to the ultra-premium 'The Grand Series' from single malt Scotch brand Glenfiddich.

William Grant & Sons’ Glenfiddich Grande Couronne

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Category – Spirits, whisky, Scotch, single malt, 43.8% abv

Available – From this week

Location – The UK off-premise channel, through Harrods and specialist spirits outlets, and online via Master of Malt

Price – SRP of GBP450 (US$617) per 70cl bottle

William Grant & Sons has added another expression to the ultra-premium ‘The Grand Series’ from single malt Scotch brand Glenfiddich.

Glenfiddich Grande Couronne is a 26-year-old whisky that has been finished for two years in ex-Cognac casks. The iteration, which joins 2019’s Grand Cru and 2016’s Gran Reserva in the series, carries an SRP of GBP450 in the UK.

“Grande Couronne … is the only Glenfiddich single malt that has matured in American and European oak casks and finished in rare French Cognac casks,” said malt master Brian Kinsman. “The length of the finish, two years, is highly unusual and adds extra layers of sweet toasted oak and velvety aromas of café crème, brown sugar and soft spice.”

Late last year, just-drinks exclusively revealed that William Grant CEO Simon Hunt had left the privately-owned company after five years.

“The longer something goes on, the more permanent it becomes” – just-drinks speaks to William Grant senior category director Ian Baines about post-COVID trends

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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