Weller’s Sparkling Immunity
Understand the impact of decreasing sugar consumption on the F&B market
- The key factors behind the recent trends in sugar consumption
- What is driving consumer choices when shopping for food and beverages?
- How companies and governments are stepping up their efforts to meet consumers’ expectations
- The outlook for sugar demand
- Which ingredients stand to benefit from these future developments?
Category – Sparkling water, functional
Available – From this month
Location – The US, available in the off-premise channel across 25 states
Price – SRP of US$2.99 per 12oz (35.5cl) can
CBD company Weller has expanded into a new category with the launch of a range of non-CBD sparkling waters in the US.
The Colorado-based group, which is set to release its first non-CBD product at the end of this month, said the brand is designed to provide a boost to the immune system. Sparkling Immunity comprises three flavours – Elderberry & Peach, Elderberry & Lemon-Lime, and Elderberry & Strawberry.
Each 12oz can contains vitamin C, vitamin D3, zinc and magnesium, as well as 10 calories and no added sugar.
“We’re launching these new products into our existing footprint of 1,500 retailers across the country,” said Weller’s VP of sales, Megan Siegel. “The strategic advantage to the brand is activating our incredible brokers and sales teams who can place these products with retailers that haven’t adopted CBD beverages yet.”
Last year, Weller launched a three-strong line of CBD-infused sparkling waters.
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Understand the impact of decreasing sugar consumption on the F&B market
- The key factors behind the recent trends in sugar consumption
- What is driving consumer choices when shopping for food and beverages?
- How companies and governments are stepping up their efforts to meet consumers’ expectations
- The outlook for sugar demand
- Which ingredients stand to benefit from these future developments?