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September 4, 2020

Weller’s Sparkling Immunity functional beverage – Product Launch

CBD food & drinks company Weller has expanded to a new category with the launch of a range of non-CBD sparkling beverage in the US market.

Weller’s Sparkling Immunity

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Category – Sparkling water, functional

Available – From this month

Location – The US, available in the off-premise channel across 25 states 

Price – SRP of US$2.99 per 12oz (35.5cl) can

CBD company Weller has expanded into a new category with the launch of a range of non-CBD sparkling waters in the US.

The Colorado-based group, which is set to release its first non-CBD product at the end of this month, said the brand is designed to provide a boost to the immune system. Sparkling Immunity comprises three flavours – Elderberry & Peach, Elderberry & Lemon-Lime, and Elderberry & Strawberry.

Each 12oz can contains vitamin C, vitamin D3, zinc and magnesium, as well as 10 calories and no added sugar.

“We’re launching these new products into our existing footprint of 1,500 retailers across the country,” said Weller’s VP of sales, Megan Siegel. “The strategic advantage to the brand is activating our incredible brokers and sales teams who can place these products with retailers that haven’t adopted CBD beverages yet.”

Last year, Weller launched a three-strong line of CBD-infused sparkling waters.

What does the return of big soft drinks brands mean for health & wellness? – Click here for a just-drinks comment

Related Companies

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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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