Diageo CEO Ivan Menezes has said he has no regrets over the sale of Bushmills, admitting that the company couldn’t make the Irish whiskey grow in the US.
“We tried for a long time to make Bushmills hot” – Diageo CEO Menezes
Diageo CEO Ivan Menezes has said he has no regrets over the sale of Bushmills, admitting that the company couldn't make the Irish whiskey grow in the US.
July 28, 2016