Waterloo Brewing Co’s Seagram White Peach Cider 

Category – cider, flavoured, 5.3% abv

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Available – From this week

Location – Canada, available in Ontario

Price – TBC

Waterloo Brewing Co has released a new flavoured expression from its Seagram cider brand.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The White Peach iteration, a seasonal variant on Seagram Craft Apple Cider, is made with Ontario apples and white peaches and fermented with Champagne yeast. The launch also debuts a new packaging look for Waterloo’s cider offerings.

Seagram White Peach Cider, which is gluten-free, is available in 47.3cl cans from Waterloo’s Ontario store ahead of a further roll-out to retailer Liquor Control Board of Ontario and selected grocers in the province from next month.

Waterloo, which changed its name from Brick Brewing Co in 2019, launched Seagram Apple cider in 2012.

In June, the company invested CAD13.4m (US$10.6m) in upgrading its production facilities that would double its can line capacity.

Why imported beer matters less now than ever – click here for a just-drinks comment

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now