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March 12, 2021

Waterloo Brewing Co’s Seagram White Peach Cider – Product Launch

Waterloo Brewing Co has released a new flavoured expression from its Seagram cider brand.

Waterloo Brewing Co’s Seagram White Peach Cider 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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Category – cider, flavoured, 5.3% abv

Available – From this week

Location – Canada, available in Ontario

Price – TBC

Waterloo Brewing Co has released a new flavoured expression from its Seagram cider brand.

The White Peach iteration, a seasonal variant on Seagram Craft Apple Cider, is made with Ontario apples and white peaches and fermented with Champagne yeast. The launch also debuts a new packaging look for Waterloo’s cider offerings.

Seagram White Peach Cider, which is gluten-free, is available in 47.3cl cans from Waterloo’s Ontario store ahead of a further roll-out to retailer Liquor Control Board of Ontario and selected grocers in the province from next month.

Waterloo, which changed its name from Brick Brewing Co in 2019, launched Seagram Apple cider in 2012.

In June, the company invested CAD13.4m (US$10.6m) in upgrading its production facilities that would double its can line capacity.

Why imported beer matters less now than ever – click here for a just-drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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