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April 1, 2022

Waterloo Brewing Co’s LandShark Passionfruit Strawberry Seltzer – Product Launch

LandShark's vodka-based RTD range kicked off a year ago

By Conor Reynolds

  • Category – RTD, vodka-based, 4% abv
  • Available – From this week
  • Location – Canada, available through Liquor Control Board of Ontario’s off-premise outlets
  • Price – SRP of CAD2.95 (US$2.35) per 47.3cl can

Canada-based Waterloo Brewing Co has added another flavour to the spirits-based RTD line from LandShark beer brand’s portfolio.

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Passionfruit Strawberry Seltzer is the fourth variant in the LandShark Seltzer extension. The debut three, which are one year old, comprise Lemon Lime, Cherry Peach and Pineapple Mango

A 47.3cl can of each flavour contains 120 calories.

“We’re so excited to bring this new flavour to fans of our Seltzer line-up,” said Waterloo’s director of marketing, Kim Mannerow. “We know Seltzer fans will love the playful collision of passionfruit and strawberry in this refreshing seltzer.”

In 2019, Waterloo changed its name from Brick Brewing. “The time was right … to begin a new chapter in this company’s history,” said CEO George Croft at the time. “We wanted to cement our commitment to our hometown and the region of Waterloo by adopting their name as our own; to become part of that regional family, legally and officially.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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