View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
June 9, 2021

Walsh Whiskey’s Writers’ Tears Cask Strength 2021 Irish whiskey – Product Launch

A total of 6,000 bottles of this year's cask strength bottling are on sale.

By Olly Wehring

  • Category – Spirits, whiskey, Irish, 54.2% abv
  • Available – From this week
  • Location – The US, Ireland, Canada (Alberta & British Columbia), Austria, France, Germany, Holland, Russia, the UK and Global Travel Retail
  • Price – In the US, SRP of US$150 per bottle

Walsh Whiskey has released the latest in the cask strength series from flagship brand Writers’ Tears.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

This year’s version, the 11th from the brand, comprises single pot still and single malt whiskeys that have both been matured for an unspecified period in ex-Bourbon barrels. Limited to 6,000 units and with each bottle individually numbers, 1,500 are destined for the US with the remainder available in “selected” markets.

“Cask strength Irish whiskey is still quite rare, but our vatting combining both Pot Still and Single Malt is truly unique,” said company co-founder Bernard Walsh. “While still a very limited number, we are pleased to be able to offer some 6,000 bottles this year to our growing worldwide community.”

Late last year, the privately-owned distiller, which also owns The Irishman brand, redesigned the packaging for the six-strong Writers’ Tears portfolio and switched the closure from screw cap to cork.

India – Spirits’ promised land still as tantalising as ever – Click here for Just Drinks comment

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks