View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
October 8, 2021

Vicious Citrus THC lemonade poised for Canada roll-out

Xebra Brands' Vicious Citrus will be produced by BevCanna

Xebra Brands has lined up the Canadian launch of a THC-infused lemonade through a co-packing arrangement with BevCanna Enterprises.

Vicious Citrus will debut in Alberta, British Columbia and Ontario early next year ahead of an expansion to “other provinces”. BevCanna will handle the production of the lemonade, with Xebra becoming its fifth cannabis “white-label client” in the country.

“Our extensive evaluation of potential co-packing partners in the Canadian space made it very evident that BevCanna is the best positioned and most qualified to consistently execute on Xebra’s beverage strategy,” said Xebra president Rodrigo Gallardo. “BevCanna also has the ability to scale with us as we introduce more of our innovative brands to Canadian consumers.”

As well as Vicious Citrus, Xebra’s cannabis drinks portfolio also includes HighJack energy drink and CBD sports beverage Conquer.

BevCanna is approaching the first anniversary of its acquisition of Naturo Group, which owned the Trace line of plant-based mineral and sparkling beverages.

How soft drinks brand owners can rise in the fall – Click here for a Just Drinks comment

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks