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June 17, 2021

Vera Wang’s Party Prosecco – Product Launch

Party is sourced from Glera grapes grown in Italy's Piemonte region

By Olly Wehring

  • Category – Wine, sparkling, Prosecco
  • Available – From this month
  • Location – The US, handled by Southern Glazer’s Wine & Spirits
  • Price – SRP of US$25 per bottle

US fashion designer Vera Wang has added a Prosecco to her empire, launching Party in her home country.

The sparkling wine, sourced from Italian wine producer Araldica in the country’s Piemonte region, will be distributed by Southern Glazer’s Wine & Spirits in the market. Rolling out this week at a price point of US$25, Party’s packaging has been designed by Wang.

“I’ve dedicated my entire life to designing how people celebrate …,” said Wang. “Party is a natural extension of what I already do. When I think of romance, fun, laughter, joy, friendship, I think of Prosecco, it is the wine that personifies emotion and sheer happiness.”

Changes to the production rules for Prosecco last year allowed the likes of Casa Gancia to release a rosé varietal. Using a blend of Glera and Pinot Noir grapes – Wang’s Party comprises Glera only – Gancia Prosecco Rosé was released worldwide in October.

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